Wer eine Publikation, egal in welcher Form veröffentlicht, möchte seiner Umwelt etwas mitteilen. Die Anlässe dazu sind vielfältig und reichen von privaten Anliegen über geschäftliche Werbung bis hin zu öffentlichen Bekanntmachungen. Allen gemein ist der Wunsch, von den entsprechenden Zielgruppen wahrgenommen zu werden.
Seit der Digitalisierung steigt die Menge der Werbeprodukte in Form von Drucksachen täglich. Unmengen an Werbung erreichen die Haushalte jede Woche und nicht wenige landen direkt im Altpapier.
Hier gilt es, aus der Menge heraus zu stechen und den potentiellen Kunden / die Kundin auf Ihren Werbungsträger aufmerksam zu machen. Wenn es gelingt, dass die Kundin / der Kunde Ihren Werbeträger zur Hand nimmt und liest, ist schon die erste Schlacht gewonnen.
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